LABUBU

Labubu is a mischievous yet lovable character from The Monsters, a universe created in 2015 by Hong Kong-born artist Kasing Lung. Inspired by Nordic fairy tales and strange creatures from folklore, Labubu became the star of a world full of playful monsters, fairies, and elves.

With its toothy grin and chaotic charm, Labubu has spread from Popmart toy shelves to streets, collections, and memes around the globe. It has become more than a character—it's a cultural icon that unites fans of all ages across Asia, Europe, and beyond.